Google has created a new tracking mechanism called FLoC, put it in Chrome, and automatically turned it on for millions of users. Use the DuckDuckGo Extension to Block FLoC, Google’s New Tracking Method in Chrome As yet another sign of how privacy is now completely mainstream, the major desktop browsers are stepping up their privacy promises. To really stop cross-site trackers, you have to prevent them from actually loading in your browser, which is a critical blocking feature that we provide in our all-in-one privacy browser extension & mobile browser. That’s why we pack our DuckDuckGo mobile apps and browser extensions with so Most Browser Tracking Protection Doesn’t Actually Stop Tracking by Default, but We Can Help At DuckDuckGo, we believe that everyone deserves simple online privacy protection. Global Privacy Control (GPC), the setting exercising your legal right to opt-out of the sale & sharing of personal data, is now enabled by default in the DuckDuckGo app & extension. Global Privacy Control (GPC) Enabled by Default in DuckDuckGo Apps & Extensions
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